In 12 weeks, learn and implement the strategy small marketing teams need to DOMINATE their industry and win more customers by focussing on PEOPLE, not platforms.
Next Incubator starts OCTOBER 2022
Apply to be one of 10 B2B marketers that learns and implements the B2B strategy that actually works.
Who, specifically, is this program for?
This program is for inhouse B2B marketers who want:
Who should NOT apply to this program
This is not for B2B marketers who:
Who, specifically, is this program for?
This program is for inhouse B2B marketers who want:
Who should NOT apply to this program
This is not for B2B marketers who:
The B2B Incubator gives you the strategy and tools you need as a small marketing team to win over the modern buyer, and generate real long-term ROI from your marketing.
Thought leadership, content and advertising are not enough to win over modern buyers. With so much competition in every market, buyers are turning to peers for information. To win them over, you need a marketing system that builds trust.
It’s called Demand Generation. You’ll learn and execute it for your business using The 5 BEs Framework with a cohort of 9 other B2B marketers.
01
Deeply understand your Dream Customers and their needs
02
Form relationships at scale through being helpful. Develop a feedback loop between you and your Dream Customers
03
Amplify your helpful content to target decision makers and influencers. Use paid media and ABM to win key accounts
Weeks 1-4
Deeply understand your Dream Customers and their needs
Weeks 5-10
Form relationships at scale through being helpful.
Develop a feedback loop between you and your Dream Customers
Be Helpful To Your Dream Customers
How You Will ‘Be Helpful’
Choosing The Format & Platform Of Your Helpful Content
Live 1hr Group Q&A With Hosts of The B2B Playbook
The Power Of Content Repurposing
[Optional] Branding Guidelines & Content Template
How To Scale & Track Content Production
Improve Your Content With Data
Live 1hr Group Q&A With Hosts of The B2B Playbook
How To Know Your Content Strategy Is Working
Creating A Community
The 5 Types Of Content You Need To Create
Live 1hr Group Q&A With Hosts of The B2B Playbook
Weeks 11-12
Amplify your helpful content to target decision makers and influencers.
Use paid media and ABM to win key accounts
1 SEAT
2 SEATS
AUD
+GST
AUD
+GST
Yes! You can grab the extended program guide here.
This program is for inhouse B2B marketers who want:
– a concrete strategy for generating and closing demand, and an implementation toolkit to do it
– to elevate their B2B marketing career and expertise
– to get buy-in from those around you to create real marketing programs that work
– to have a real impact on the bottomline of their business
– to network and learn with other like minded B2B marketers
This is not for B2B marketers who:
– are looking for hacks
– want ‘quick wins’
– aren’t prepared to learn or implement their learnings
This is not a course.
It is a strategy development program that not only shows you what to do, but gives you the tools and templates to do it. It aims to transform your thinking about B2B marketing holistically.
The program is based on The 5 BEs Framework – which is what we do for our own clients and is how we grow our own business.
We share our 5 BEs Framework on The B2B Playbook Podcast
The B2B Incubator runs over 12 weeks.
Every week you will have a session with material to review and act on. It will be made up of: videos, slides, written notes, and templates to implement the learnings.
There will also be 6 live Q&A sessions with George Coudounaris (every second week).
The next launch date for the cohort of 10 is in OCTOBER 2022 (exact date TBC)
They will be arranged with the cohort at a time that most can attend. They occur every second week of The B2B Incubator.
The program material is about an hour a week.
However, you should be applying these learnings to your business as you go – so you can spend as much or as little time on implementation as you like as you go through The B2B Incubator.
$2,500 AUD for 1 person from your company. Or $3,000 for two people from your company.
A passion for real B2B marketing. A good attitude. And a desire to improve.
Yes we do. Please contact general@theb2bplaybook.com for group rates.
Yes, if you are located in Sydney, NSW Australia. We will consider other locations on request.
Please contact general@theb2bplaybook.com for details.
Don’t worry – it only takes a minute or two!
That’s cool! Drop your email and we’ll let you know when the next cohort launches so you don’t miss out.
